IDFA Professionals

IDFA is an Apple iOS feature that identifies a user's mobile device You can use Privacy & messaging to show your users an IDFA

The IDFA is used by advertisers to tie advertising campaigns back to a specific device This is very similar to how they track users with

idfa Users will soon need to grant an app permission in order for it to transmit the IDFA for their devices, meaning the IDFA will no longer be

idfa When introduced in 2012, IDFA was instrumental in app marketers' measurement of advertising performance as it allowed access to various engagement metrics