All IDFA articles

What is IDFA Identifier for Advertisers idfa Very simply, the IDFA is a randomly-generated code assigned to a device by Apple and used for audience targeting by app developers, as well as idfa Opt-in rates for IDFA access My belief is that user opt in rates for IDFA access will fall between 10-20% Opt in rates will dictate the impact

idfa The biggest casualty of Apple's changes to IDFA are mobile app publishers who rely on advertising to generate revenue IDFA plays a critical role in attributing